Hurom Juicer Series

Born of Nature, Created by Science

Since 1974, Hurom has remained dedicated to preserving its foundational principle of “creating benefits for people.” Hurom has spent over 40 years seeking ways to offer new values and be a part of people’s daily lives as more than just a kitchen appliance manufacturer.

The conveniences that surround us and the hectic lifestyles we lead in today’s modern world, make it hard for us to appreciate the small, pleasant moments in our lives. Hurom wants to change that by introducing people to the quality and value of the slow life. Hurom aims to restore people’s gratitude for nature and satisfaction with life by helping them recover their health naturally, enjoy a fulfilling life for the benefit of both their body and mind, and protect themselves and their loved ones from anxiety and stress. Taking small steps every day can transform your life, and a cup full of the wonders of nature that is Hurom juice is a great place to start.

It is a widely known fact that consuming large quantities of fresh fruits and vegetables is crucial to maintaining a healthy life, but meeting the recommended daily intake of nutrients is challenging for many people. This is where juicing can play a vital role; by consuming fruits and vegetables as juice, we can ingest and absorb more of the nutrients they provide.

Hurom’s founder and chairman, Youngki Kim wanted to help people discover a way to incorporate nature into their lives in its purest form. It was his pursuit of new ideas to help people consume nutrients from plants in more effective and natural ways that led him to found Hurom.

Hurom is a compound word combining the English word for ‘human’ and Korean word for ‘benefit for the body’. It symbolises how their products help provide nutrition to bodies worn out by the stress and pollution of modern living. It’s a unique word that reminds everyone that people are at the heart of everything we do. It’s easy to pronounce and effectively communicates their business.

Better, healthier juices

Not only do Hurom slow juicers extract the enzymes of raw fruits and vegetables, they also draw out nutrients from in between the bonds of fiber compounds. Enzymes, which can lose all their beneficial properties when exposed to heat, and water-soluble vitamins such as vitamin C, are particularly vulnerable to heat and oxygen. In designing Hurom slow juicers, Hurom focused on preventing nutrient loss due to heat and oxidation by implementing a method that minimizes oxygen and heat exposure. Which effectively preserves the nutrients, colors, and aromas of the ingredients. This method results in a glass of juice that is free of additives and closely represents the wonders of nature.

Slow Squeeze Technology

The secret to the pleasing flavor of juices made with Hurom juicers is their Slow Squeeze Technology.

Designed to minimize nutrition loss by squeezing fruits and vegetables at high pressure and optimal rotational speed, Hurom’s Slow Squeeze Technology is an advanced version of an existing squeezing method. Not only is it convenient and easy to use, this technology is the key to making juices of higher quality. Equipped with Slow Squeeze Technology, Hurom slow juicers allow you to produce juices from fruits, vegetables, and even nuts, putting glasses of premium juice on your table every day.

Ease of use

Hurom juicers have been designed with functionality in mind and aim to ensure the process of juicing remains simple and enjoyable throughout.

Easy Assembly

Hurom slow juicers feature a chamber assembly for compressing the ingredients, consisting of an auger, juice strainer, and spinning brush, and an AC motor assembly, which generates minimal noise. The two compartments are detachable, making it easy to disassemble and reassemble the machine. Hurom juicers are also equipped with an advanced safety lock system that makes it impossible to turn on the motor unless all the pieces are locked into place properly.

Easy Juicing

Hurom’s goal is to allow all their customers to enjoy a variety of fresh juices every day with ease. The Hurom Slow Juicer is capable of processing hard and soft fruits, vegetables, leafy greens, nuts, and soy to make a variety of juices, milks, sauces, marinades, baby food, fresh soymilk, nut milks, and tofu.

Easy Cleaning

In between different ingredients, you can give the juicer a quick wash with the juice cap closed, which is a feature that makes it much more convenient to juice ingredients separately. Wash the juicer with the cleaning brush and rinse under running water when you are done juicing all the ingredients. The juicer’s components are all detachable, allowing for more thorough cleaning.

Safe Juicing

Hurom go to great lengths to ensure that their products are safe to use. That’s why Hurom juicers are 100-percent BPA free and feature no blades or sharp parts, making them safe even for children to use. Hurom have also designed thier juicers with narrow hoppers that prevent even the smallest hands from reaching inside.

Design Excellence

Hurom juicers have been designed to exceptionally high standards, both athetically and funtinally. And as a result have acheived a number of awards.

Reddot Design Award

The Red Dot Design Award, where high-quality products created by designers from all around the world are examined, judged, and selected to receive prizes, is one of the most renowned design awards in the world. Hurom have won this prestigious award for several of their innovative, highly functional slow juicer models including the HH-SBF06 model in 2013 and the HW-SBF15 model in 2015.

iF Product Design Award

Along with Germany’s Red Dot Design Award and the United States’ International Design Excellence Awards (IDEA), the iF Product Design Award is one of the most highly regarded design awards in the world. This event has been held in Hanover, Germany, since 1953. Hurom’s slow juicers received high scores in over 10 criteria, including practicality, safety, durability, creativity, and design quality, leading Hurom to win a total of three product design awards for our HH-SBF06 and HK-BBF06 models in 2014 and our HW- SBF15 model in 2015.

International Design Excellence Awards (IDEA)

Often compared to Hollywood’s Academy Awards in terms of scale and reputation, the International Design Excellence Awards (IDEA) is an award program sponsored by the Industrial Designers Society of America (IDSA). As the most prestigious design award in North America, the IDEA is considered to be among the top three design awards in the world, along with the Red Dot Award and iF Product Design Award. In 2013, Hurom were selected as a Bronze Winner by the prestigious award program for their HH-SBF06 model.

International Invention Awards

In 2010 , Hurom hit a grand slam by winning the top three international invention awards in Geneva, Pittsburgh, and Nuremberg. With Hurom’s proactive participation in various invention exhibitions all around the world, their technical expertise has garnered significant recognition.

Continual innovation

As a company, Hurom began development with the thought of helping people restore their health.
Hurom were motivated purely by the desire to add quality and value to people’s lives, rather than the desire to create a product simply for profits.

The core principle of Hurom’s technological development puts people before profits. This is the reason Hurom have dedicated themselves to leading a new food culture based on nature, hoping that they can restore health and value to the lives of people living in the modern world.

A Technology That Benefits People

Hurom began developing new technologies with the goal of bringing people closer to nature and helping them discover the health benefits of a natural diet. The idea that took Hurom from pounding and squeezing fruits and vegetables to the development of the slow juicer, allowing them to preserve as many nutrients as possible, took over 40 years to fully blossom. Hurom’s slow juicers prevent nutrient loss caused by oxidation and exposure to heat from the motor, which is why these easy-to-use juicers are excellent for making a delicious cup of healthy juice.

Nature in Its Purest Form

Hurom’s founder and chairman Youngki Kim hoped that his products would help people improve their health. Having experienced the effectiveness of herbal remedies from a young age, he believed that maximizing the nutrient content of food was the key to improving health. Fresh fruits and vegetables are high in nutrients that help prevent diseases and maintain health, including enzymes, vitamins, phytochemicals, minerals, and fiber. As a company, Hurom have always been passionate about finding new, effective ways to help people consume all kinds of nutrients derived directly from nature.