Hurom HC Smart Series

This model has been discontinued.


Upgrading the design of the hugely successful HU-300, the HC Smart is further proof you can do a lot with less.

Budget Friendly, Affordable Design | All The Features Without The Price Tag |
4 Smart Colours

Essentially the same as its big brothers, the Hurom HC Smart Series delivers all the flavour and nutrient-packed quality of the newer units, while its simple features make it an affordable solution for any budget. The HU-300, a 2011 Australian International Design Award Winner, provided the popular base model, but with the features of newer models inluded, the HC Smart gives you so much more.

Hurom have a bewildering array of model numbers to choose from and the differences between them don’t consistently indicate major product improvements. Sometimes a different model number indicates nothing more than a different shape or colour, while all other features might be identical and interchangeable. From the original HU-100 to the HU-600/700, we have seen subtle improvements in functionality, performance and strength of parts.

With its simple design, the HC Smart features a non-drip juice valve for less mess, mixing function and simpler cleaning.

New for 2013 is the introduction of a coarse juicing screen for soft fruit, in addition to the fine GE Ultem screen for hard fruit and vegetables, and the juice cap, but apart from these changes, the auger and motor are the same as on newer models.

Squeezed instead of ground to preserve natural flavour and nutrition

Hurom’s innovative technology is the result of over 40 years of research into juicing. Traditional juicers use sharp blades rotating at high-speed to grind the fruit and vegetables. This heats up the food, causing oxidation and destroying the very nutrients and enzymes people are hoping to extract.

The Hurom Slow Juicer uses patented world-first technology (SSS™) that slowly squeezes fruit maintaining a low temperature and helping preserve the natural taste and nutrition.

For a healthy lifestyle

In the modern world, so much of the food we eat is heavily processed, destroying the nutrients we need and the flavour we enjoy.
The Hurom Slow Juicer helps people get back to a healthier, more natural way of accessing vital nutrients and enjoying the rich natural flavour of fruit and vegetables.

Improved nutrition

Juice squeezed from a Hurom Slow Juicer is richer in natural vitamins, minerals, and enzymes than the output from regular juicers. These nutrients play a vital role in sustaining our bodies, helping us feel better and look healthier. There’s no mistaking the radiant shine of someone who gains all their nutrients from fresh natural foods.

Restoring balance to diets

It’s hard for most people to totally avoid harmful foods. The Hurom Slow juicer helps right the wrongs of everyday living with delicious nutrient rich juice.

Slow Squeezing System (SSS) preserve the natural taste and nutrition of vegetables and fruit using world-first patented technology
Create unique recipes an infinite range of recipes for fruits, vegetables and even baby food
Easy Washing cleaning couldn’t be simpler
Low Noise the Condenser Reducer Motor vibrates less ensuring quiet operation
Premium Design thoroughly tested for durability and ease of use

hurom_sssSlow Squeezing System (SSS)

Traditional slow speed horizontal masticating juicers have a much smaller surface area on the juicing strainer, which somewhat restricts the juice extraction process. Hurom changed that by inventing the vertical juicer and moving the juicing mechanism to the top of the juice extractor and using a strainer with a larger surface area, which results in the juice passing through much quicker after it has been juiced. While still operating at 70-80 RPM like traditional horizontal units, Hurom juicers can produce a litre of juice in about half the time it takes in traditional horizontal machines.

In the past customers who have been frustrated by the slow speed of horizontal masticating juicers have opted for centrifugal juicers, however high speed juicers oxidise the juice quickly, resulting in poorer nutritional value, very little enzymes and no storage value, however with the Hurom HC Smart juicer, you get the benefit of much faster processing times with juice that can be stored for 48 hours with minimal loss of nutrients.

Another benefit to having the juicing mechanism at the top of the juicer means the produce you feed in pretty much self-feeds as the squeezing screw draws the produce in, eliminating the need to use the food pusher with anything but leafy greens.

The unique silicone wiper-blade system rotates in between the juice bowl and juicing strainer, effectively cleaning the inside of excess pulp to prevent the juicer from blocking up during use.

The addition of a silicone non-drip juice valve and cap on the juice outlet offers several advantages over previous models without this feature. As well as eliminating drips onto the work surface, this allows the juice to be mixed in the bowl. You then simply open the valve to dispense the juice. The juice cap also allows the bowl to be filled with water at the end of a juicing session so that the silicone wiper blades can do more of the cleaning and you less!

Scientific Support for Hurom Technology

There are claims being made that with the addition of the juice cap on the new Hurom models, when fixed in the closed position, allows the juice to be combined together before being released. It is being likened to the theory long proclaimed by Max Gerson that when different nutrients in juice are mixed with one another under pressure, they produce a more nutritious juice as nutrients from the pulp are passed through. As yet there is no documentary evidence to support this with this particular juice extractor.

Dr Max Gerson (of the world famous Gerson Institute) recommend that pulp and juice should be mixed before pressing, thereby effectively capturing more nutrients from the pulp. Using the new juice cap, the pulp and juice are in contact with each other for longer, allowing the juice a greater opportunity to flush ‘sticky’ nutrients from the cell membranes and fibres (pulp) of the fruit and vegetables being cold-pressed. With the new Hurom models, the juice valve means you can have up to a half litre of juice that is potentially rinsing extra nutrients from the pulp as it is being ground up by the auger, or juicing screw. This mixing feature as the wiper blades stir the juice means, with mixed ingredients, your juice cocktail is already perfectly blended when you dispense it, with less foam or froth.

Tests from the Michelson Laboratories Inc. and the Korean Food Research Institute confirm that this juicer extracts: 42.7% more Vitamin C, 60.7% more Vitamin A when compared to traditional juicers. This research was certified by the FDA and the USDA.

Simple to Clean

Simply close the juice cap and pour water through the machine whilst it is running as normal. The water will flush out most of the remaining pulp and juice, which is handy if you need to rinse it when doing different juices. A thorough clean with the included brush can then be done, removing any fibres that might be caught in the mesh.

Recommended Uses

While vertical juicers are capable of juicing fruits, soft fruits, vegetables, leafy greens and wheatgrass, we consider them to be more of an all-round juice extractor. They perform better with softer produce like berries, pineapple and oranges, which horizontal machines generally struggle with, but if you mainly want to juice wheatgrass and leafy greens then the horizontal juicers do give better results. If you are looking for a juicer to do a bit of everything very well, then you can’t go wrong with a Hurom slow juicer.

Milk Alternatives

Having the ability to make your own Soy, Almond, Rice or Oat milk can help you save money and also cater to different family members’ dietary needs. Creating your own style can be done very quickly with the Hurom HC Smart and this can be stored or made and used freshly each day.

Hurom – a must for health conscious people.
Model: HC Smart
Dimensions (W x D x H): 155mm x 213mm x 400 mm
Weight: 6.2 kg
RPM: 80
Motor: Single-Phase Induction
Wattage: 150W
Voltage / Frequency: 230V / 50Hz/60Hz
Fuse: 250V 5A
Certified: CE & C-Tick
Cord Length: 4.5ft (1.4 m)
Rated Usage: Less than 30 mins continuously
Warranty: 10 years on motor, 2 years on parts and labour
In the box:
motor body, hopper, squeezing screw (auger) [GE Ultem], juicing strainer (fine) [GE Ultem], juicing strainer (coarse), spinning brush, bowl, food pusher (tamper), set of two (2) collection bowls, cleaning brush, user manual

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